US online ad spending to reach $24.8 bln in 2008

2008 online ad spending in the US will be $25.8 bln, eMarketer says. The growth rate for online ads, which was nearly 35% in 2006 and 25% in 2007, is expected to be 23% in 2008, then drop to around 16% or 17% for a few years until rising to 24% in 2012.

2008 online ad spending in the US will be $25.8 bln, eMarketer says. The growth rate for online ads, which was nearly 35% in 2006 and 25% in 2007, is expected to be 23% in 2008, then drop to around 16% or 17% for a few years until rising to 24% in 2012.