VMware is picking up the baton for social networking upgrades today with a slew of new features for mobile users on its Socialcast platform.
See also: Facebook, LinkedIn upgrade mobile experiences for developers, end users
The latest version of the enterprise social and collaboration platform includes a number of run-of-the-mill new features, such as product management and activity tracking as well as a refreshed dashboard for community admins.
The latter one has been redesigned to enable managers to further customize their Socialcast communities to the culture of the company.
But security and access management, as well as communication with other business processes (i.e. auditing, etc.) are all still centralized and standardized.
The most notable debut is that of Socialcast Messenger, a free app that operates as the mobile version of Socialcast Private Message that enables messaging on-the-fly between individuals and teams.
In the same vein as Facebook Messenger (which recently took a big leap forward for Android users on the Home platform), this addition represents another example of consumer trends in tech seeping into the enterprise space based on end user interest and demand.
Socialcast Messenger takes things a bit further as it also provides file sharing and syncing as well as location information from the road.
The latest version of Socialcast is available now as an on-premise or Software-as-a-Service solution.
Screenshot via The Official Socialcast Blog