I realize you're probably a prospective or current VoIP user, not a marketer of VoIP services.
Still, the most insightful consumers are those with an awareness of how the products and services they buy are being marketed to them.
That's why you should check out "Building An Online Brand,"a newly postedstreaming video interview with Vonagechief marketing officer Dean Harris. And as I noted in a previous post, those Vonage ads are everywhere.
TheDean Harris interview clipis on iMediaConnection. You'll find a link to the video on the upper-right side of the site's home page.
Let me know what you think of what Dean Harris has to say. Best way to do so is byposting a TalkBack.
Full disclosure: I write for iMediaConnection from time to time. I did not conduct this interview, though.