The partnership aims to develop a Suntec Wireless Community Portal, providing consumers with a real-time
alternative to reach out to the activities and promotions in Suntec City.
SINGAPORE, 14 July 2000 -- WAPworkz Technologies Pte Ltd, a developer of WAP (Wireless Applications Protocol)
applications and the creator of the Orktopas Search Engine, partners with Suntec City Development
With this wireless community portal, Suntec's tenants will have the capability to inform consumers about their product and service offerings, operating hours, promotions, etc., via the mobile phone.
Using a simple web-based tool developed by WAPworkz Technologies, tenants can easily create their WAP pages in a matter of minutes, without the need to have any technical knowledge. All that the tenants need is access to the World Wide Web from any computer terminal.
"This (WAP) is possibly the next marketing tool that is here to create a big wave. The mobile phone has become an important piece of equipment that many of us can't live without. Now that information can be passed through that small screen, it is the most direct marketing medium that you can ever think of," says Mr. Patrick Lum, General Manager (Marketing) of Suntec City.
With the wireless community portal, tenants can make use of it to design creative marketing programs to attract consumers into their outlets to check out their latest offerings and promotions. For instance, tenants will be able to do time or inventory based promotions. A sushi bar tenant, for example, can "shout" out its closing hours promotion based on the quantity of sushi left, by putting up that information on the wireless community portal.
For the initial roll-out, consumers will find all the tenants' listing from the Suntec City Mall. Grouped into two major categories: Retail and Food, and subsequently into its various sub-categories, consumers can enjoy the convenience of a wireless directory board on their mobile phones.
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