My audience [will] live a happier, easier life here on the web!
Well, you're gonna be a rock star with this!
Simple, entertaining, funny, and informative!
... and my personal favorite
You made it so simple, even my parents could understand it.
These are a sampling of comments received by the folk at CommonCraft.
CommonCraft has mastered the art of simplifying the complicated. They call it paperworks, and "believe lo-fi is the new hi-fi."
Let's say that tomorrow you need to give a presentation to your non-technical boss on the value of wikis. You could start with the Wikipedia definition of "wiki" -- or you could start your presentation with this video.
Human communication fails when people speak different languages and do not have a translator or a common goal -- for example, when the IT system engineer talks about IP (Internet Protocol) with the marketing design team responsible for IP (intellectual property).
I rarely gush over vendor products or services... but gosh darn it, this type of "2.0" tutorial was just so easy to understand.