Web crossover video: TV promos
During her OMMA keynote, “Creating Content that Stays Ahead of the Consumer: Impossible?” the NBC content Comstock featured was promos for NBC television series designed for YouTube co-promotions.
In “Showing on YouTube: NBC spokesperson Jay Leno” I present the NBC-YouTube co-promotional “deal” in action: “The #1 featured video at YouTube is: ‘Jay Leno and Videos he found on YouTube,’ ‘provided by NBC’.
In “YouTube barter economy: Where is the cash?” I discuss how the NBC-YouTube co-promotions are part of a “cashless barter deal.”
I asked Comstock, during her keynote Q & A:
Does NBC get paid from YouTube for the right to use its copyright content?
Does YouTube get paid for the promotions it does for NBC?Comstock replied that the NBC-YouTube arrangement is purely a “promotional” one, no money changes hands between the two companies.
NBC, of course, is not the only television network focused on posting video on the Web as a promotional tool to drive Internet users back to their TV screens.
FOX: streamed the first seven minutes of the season premier of "The Simpsons" on Fox Interactive online properties such as MySpace and IGN to drive TV viewership.
SHOWTIME: providing free preview weekend at Yahoo TV for “program sampling” of “Weeds," "Dexter," "Sleeper Cell" and "The L Word" to drive cable subscriptions.
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