NBC on YouTube: great for promos, but no money in sight
” I note that NBC Universal President of Digital Media and Market Development, Beth Comstock, is a strong believer in the power of YouTube to drive YouTubers to watch NBC television, on TV.
During her OMMA keynote, “Creating Content that Stays Ahead of the Consumer: Impossible?” the NBC content Comstock featured was promos for NBC television series designed for YouTube co-promotions.
Showing on YouTube: NBC spokesperson Jay Leno” I present the NBC-YouTube co-promotional “deal” in action: “The #1 featured video at YouTube is: ‘Jay Leno and Videos he found on YouTube,’ ‘provided by NBC’.
YouTube barter economy: Where is the cash?” I discuss how the NBC-YouTube co-promotions are part of a “cashless barter deal.”
I asked Comstock, during her keynote Q & A:
Does NBC get paid from YouTube for the right to use its copyright content?
Does YouTube get paid for the promotions it does for NBC?
Comstock replied that the NBC-YouTube arrangement is purely a “promotional” one, no money changes hands between the two companies.
NBC, of course, is not the only television network focused on posting video on the Web as a promotional tool to drive Internet users back to their TV screens.
FOX: streamed the first seven minutes of the season premier of "The Simpsons" on Fox Interactive online properties such as MySpace and IGN to drive TV viewership. SHOWTIME: providing free preview weekend at Yahoo TV for “program sampling” of “Weeds," "Dexter," "Sleeper Cell" and "The L Word" to drive cable subscriptions. ALSO SEE “ Internet land grab for on-demand entertainment consumer “