Any day now, Rojo is going public with its service. I've not only been testing it for months now, but in recent weeks I've been working on some attention-related capabilities with CEO Chris Alden and his team. In fact, it now looks like many of those features will make it into the public beta when it goes live tomorrow.
With attention dynamics beginning to surface, the pressure should now build for full text feeds. This means you, Marc Canter, and you, Tim Bray, and you, PaidContent.org, and you, Om Malik. Not to pick on you, but you guys are some of the feeds that are showing up in one of Rojo's new attention-related services that I am forced to click on to read the full post. And before I hear the excuse that you need to monetize the feed by going back to the page views, MONETIZE the FEED. Yes, I will gladly pay with my eyeballs for ads in the feed rather than being forced back to the oh-so-2004 web site.
Now back to our movie, Waiting for Attention.