Wincor Nixdorf eyes Asia for growth

Wincor Nixdorf is expanding its Asian presence in Singapore and India, and aims to grow regional net sales by 30 percent this fiscal year.
Written by Victoria Ho, Contributor on

SINGAPORE--Asia is taking on a central role in Wincor Nixdorf's global strategy, starting with the production of the company's first ATM (automatic teller machine) developed in Singapore.

According to a company statement Friday, the company also plans to open a new logistics center in the island-state, slated for operation by early 2008.

Eckard Heidloff, president and CEO of Wincor Nixdorf, said: "Singapore has developed from a production location into the nerve center of our Asian business activities."

Asia is Wincor Nixdorf's fastest-growing market for hardware, software and service. The German IT manufacturer plans to increase its current net sales of US$286 million over the next few years, and is projecting a 30 percent net sales growth from the region comprising the Asia-Pacific and Africa this fiscal year.

Wincor Nixdorf also plans to open a subsidiary company in India with its Indian partner AGS in October, said Lim Khoon Hong, president for Asia-Pacific, Wincor Nixdorf.

Together with AGS, Wincor Nixdorf has installed various ATMs in India, including a biometric ATM which replaces the PIN with a thumb impression, and an ATM with a simplified interface for use in rural areas.

Currently ranked fourth in the world for ATM shipments and fifth for EPOS (electronic point-of-sale) systems, Wincor Nixdorf's is gunning for a place among the top three.

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