I do my food shopping at Stop & Shop (a East Coast chain) -- mainly because I can flip through the online weekly sales flyer. I click on the items that I want and they are added to my shopping list, which I then print. Now that you know, you may do your marketing at Stop & Shop also.
The really smart companies give people a reason to talk about their stuff, and they make it easy for that conversation to take place, said Andy Sernovitz in his June 1 INBOX keynote. Andy is the author of Word of Mouth Marketing: How Smart Companies Get People Talking and the founder of the Word of Mouth Marketing Association.
As Andy pointed out, word of mouth marketing (WOMM) is all about love. Love makes the world (and business) go 'round, because it's viral. Did I mention that I get coupons for free Bath and Body Works products, merely because I shop there?
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