/>
X

Yahoo to develop site optimisation service

Yahoo wants to use its back-end infrastructure to provide web analytics and content optimisation services to businesses, chief executive Carol Bartz said at a conference on Tuesday.Speaking at the Web 2.
jack-clark.jpg
Written by Jack Clark on

Yahoo wants to use its back-end infrastructure to provide web analytics and content optimisation services to businesses, chief executive Carol Bartz said at a conference on Tuesday.

Speaking at the Web 2.0 summit, Bartz said Yahoo is working on a product that will use the computing power of the web company's hardware infrastructure to offer site owners a "content optimisation" service.

"We're looking at helping people manage their content," Bartz said, according to Network World. The "content optimisation" service would allow web owners to personalise and target their websites toward specific users, using Yahoo's own data analytics, she said.

A large part of Yahoo's infrastructure runs on Hadoop, an open-source framework for data analytics and warehousing. Yahoo runs Hadoop on over 100,000 CPUs across over 36,000 servers, according to information from the Apache Software Foundation, which administers the project.

Yahoo's service does not exist as a product yet, according to Bartz, but the company is working on it.

Related

Apple politely explains why iPhone cases are a waste of money
Apple iPhone 13 Pro Max

Apple politely explains why iPhone cases are a waste of money

Apple
The 8 best iPhone models of 2022
iphone-12-models.png

The 8 best iPhone models of 2022

iPhone
Delta Air Lines just made a callous admission that customers may find galling
screen-shot-2022-07-18-at-5-18-46-pm.png

Delta Air Lines just made a callous admission that customers may find galling

Business