More brand-name confusion in Redmond
One of the biggest branding mistakes Microsoft ever made was to call its free e-mail client - the one included with every copy of Windows since 1998 - Outlook Express. To this day, sensible people assume - incorrectly - that there's a connection between Microsoft Outlook, which is a member of the Office family, and the free Outlook Express.With Windows Vista, Outlook Express is getting a complete rewrite and a new name: Windows Mail. Meanwhile, the e-mail (and so much more) client in Office 2007 will keep the Outlook name. Brand confusion eliminated, right?Errr, not exactly.