AT&T preparing daily deal site for launch next month
According to Bloomberg, the site, which will be available via AT&T subsidiary yellowpages.com, will make its initial debut in "about a month in Los Angeles, Atlanta and Dallas-Fort Worth." As an incentive, new customers will get a $10 credit upon registration with YP. There are plans to continue rolling out deals to other cities across the nation and on mobile devices, but AT&T reps didn't provide any extra details.
The current heavyweights in the daily deal business are sites like Groupon and LivingSocial, with some other like ScoutMob just a little farther behind. Even big corporations that have been around for awhile, such as Facebook and eBay, are seeing the appeal of and the potential for daily deal businesses.
As noted in Bloomberg's report, the BIA/Kelsey consulting firm has found:
The U.S. daily deals market, with discounts of as much as 90 percent at restaurants, clothing stores and nail salons, will grow to $3.93 billion in 2015, from $1.25 billion this year...Under the most favorable conditions, sales could reach as much as $6.1 billion
However, given just how many sites are soon going to be offering daily deals, it's eventually going to turn into an overload that just might end up simply annoying many consumers. That doesn't mean daily deals will end altogether, but only a few companies will survive. Some of the smaller companies will be lucky enough to be acquired rather than go out of business altogether. How long do you think it will be before the daily deal bubble bursts?
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