The Generation E Network enables Bigfoot Interactive to assist clients in building stronger relationships
and brand loyalty with their customers through e-mail.
New York, 6 April 2000 - Bigfoot Interactive, which
specializes in strengthening and maximizing customer relationships through e-mail, today announced the launch of
the Generation E Network.
The Generation E Network enables Bigfoot Interactive to create, manage and deliver to its clients a comprehensive
and seamless integration of e-mail marketing applications and services such as streaming media, customized sweepstake
and contest/promotion technology, segmentation software and data integration/enhancement for personalized messaging.
"Our Generation E Network challenges the common belief that e-mail marketing is just off-line marketing
in a new medium," said Jim Hoffman, CEO and Co-Founder of Bigfoot Interactive. "With the proliferation
of products and services on the Internet, personalized messaging is key to how companies will successfully communicate
and build relationships with their customers. The Generation E Network provides our clients with a truly comprehensive
solution to deliver permission based, targeted e-mails to build customer loyalty and relationships."
About Bigfoot Interactive
Bigfoot Interactive, is a direct e-Marketing services company, which specializes in strengthening and maximizing
customer relationships online through e-mail. Through its partnership with database marketing services provider
Acxiom® Corporation (Nasdaq: ACXM), Bigfoot Interactive combines creative and ROI-based e-mail marketing technologies,
strategy and experience to provide comprehensive customer retention e-Marketing solutions.
Bigfoot Interactive advocates permission first marketing and works only with companies that follow strict consumer
privacy guidelines. Privately held, the company was founded in 1997 and is headquartered in New York