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More Web integrators eye IPOs

Novo and Logical Design Solutions announce their intentions to go public
Written by Ben Elgin, Contributor

The long line of Web integrator IPOs shows no signs of slowing down.

San Francisco-based Novo and New Jersey-based Logical Design Solutions (LDS) both announced plans yesterday for an initial public offering (IPO). Both companies have filed an IPO registration statement with the Securities and Exchange Commission.

Novo, which boasts 220 employees, counts Continental Airlines, Proctor & Gamble and Toyota among its blue-chip clients. Founded in 1994, the Internet services outfit targets large corporations and well-funded dotcom startups.

"We're relationship architects for e-business," said Novo president, Harry Schlough. "We strengthen and deepen customer and supplier relationships."

Novo is currently finding success in a handful of vertical markets, including travel, financial services, retail and automotive.

LDS, meanwhile, boasts 170 employees and targets Fortune 500 clientele.

The pending IPOs follow in the footsteps of several other recent e-integrator offerings. In the last month, both Inforte and Lante launched successful IPOs.

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