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Nokia halves smartphone portfolio

Nokia has reduced the number of smartphone models it intends to introduce in 2010 by half, according to reports.Quoted in an article on Reuters, the Finnish handset maker's new smartphone chief, Jo Harlow (who, the article helpfully adds, used to be the captain of the women's basketball team at Duke University), said Nokia's competition was increasing.
Written by David Meyer, Contributor on

Nokia has reduced the number of smartphone models it intends to introduce in 2010 by half, according to reports.

Quoted in an article on Reuters, the Finnish handset maker's new smartphone chief, Jo Harlow (who, the article helpfully adds, used to be the captain of the women's basketball team at Duke University), said Nokia's competition was increasing.

"We will defend our position, but we believe we also have tools to play offence as well as defence," Harlow said.

Antti Vasara, Nokia's head of smartphone R&D, is quoted as saying the company currently has "unnecessary differentiation" in its portfolio, and is planning a more "focused" range of handsets for next year.

Nokia's smartphone portfolio spans its consumer-oriented N-series, which has gone touchscreen, and its business-focused E-series, which remains touch-free.

Most rival devices, such as the iPhone and various Android phones, are touchscreen-only. Particularly following the iPhone's popularity in the enterprise, it is possible that Nokia has recognised how artificial the split between high-end consumer devices and business handsets is these days.

ZDNet UK tried to get more clarification from Nokia's UK representatives, but they would not comment.

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