Nielsen Media Research recently published its third quarter Social Media Report, which uncovered how many social media users in the U.S. visit and consume social networking content. This includes participation, talking and networking on platforms such as Facebook, Twitter, video and photo sharing sites, blogs, online forums and more.
Some of the results could have been predictable (i.e. mobile social media is on the rise), but there are certainly some shocking reveals. revealed the size of the audience and the degree of consumption across social networking platforms in the U.S.
Here's a snapshot of some of the more surprising highlights from the report:
Women between the ages of 18 and 34 are most active social networkers
Men are more likely to visit LinkedIn and Wikia than women
More women watch video on social networks, but men watch for longer periods of time
Over twice as many people aged 55 and higher visited social networking sites on a mobile device compared to last year
GPS is the most valued feature on mobile devices at 56 percent; downloading/playing music came in at 26 percent
Out of every brand online, it might be safe to say that Facebook is the supreme leader (Google+ what?) domestically at this point as Nielsen found that U.S. internet users spend more time on Facebook than any other web brand with 53.5 percent. Yahoo actually came in second in this category, yet at a distant 17.2 percent. Google, AOL, Windows Live/MSN/Bing, and YouTube rounded out the top five.