'

Paul Greenberg

Contributor

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Paul Greenberg has no investments in any firms that have CRM related or enterprise related applications or solutions, nor does he have any investments in any stock or other form of ownership in a consulting firms that does any form of enterprise application consulting or CRM consulting. However, at one time or another Paul has had almost all the significant CRM vendors as clients performing services as a consultant who would view and review and suggest product enhancements, changes or suggest how to cure product deficiencies; possible engagements to suggest go to market strategies for each company as they launched a new CRM solution. He has been engaged as a speaker at public events by these companies covering a mutually agreed upon topic and has written white papers sponsored by the vendors - which have no mention of the vendor and do not endorse the vendors products- but instead are based around thought leadership and ideas. None of these engagements whether they are consulting or works for hire, ever has impacted Paul's thinking good or bad, on any of these companies. Paul is in fact known for his honest straightforward public assessments of these companies. They are not immune to his public critique even when they are clients. When it is germane, Paul will disclose his relationship, if any, to a company that he might be writing about in either a positive or negative way.

Latest from Paul Greenberg

Show search filters
Why sport is one of the most disrupted industries

Why sport is one of the most disrupted industries

Sports doesn't need to create advocates -- the type of customer that most companies can only wish they had. Sports has them by the millions. They're called fans. Stephen Bourke delivers a fascinating perspective on fan engagement, digital transformation, and tech -- and these lessons hold regardless of industry.

August 14, 2018 by

Sports, engagement, and tech company lack thereof

Sports, engagement, and tech company lack thereof

The sports industry is exciting and cool and has brand equity like no other. Yet, the companies themselves don't have a lot of money to spend on their business operations due to what they are (over)paying the athletes. Does this mean the tech companies selling tech to the sports world should ignore the industry they're selling to? Apparently, they think so. Find out why is not only a bad idea, but a very very foolish one. And I'll name some names.

August 1, 2018 by

Personalization at scale: What's the tech again?

Personalization at scale: What's the tech again?

How you go about finding and implementing the technology that allows you to personalize your interactions with thousands -- nay millions -- of customers? And what are the differences between data, information, knowledge and insight?

July 18, 2018 by

SAP pivots as the customer turns 2018

SAP pivots as the customer turns 2018

SAP announced what is probably the most significant initiative as a company since their initial creation of SAP ERP R/2 back in the stone age. They are now customer facing, focused on customer experience, and are rearchitecting their offering around that idea. Right move? Wrong move? Read on and find out.

June 18, 2018 by

Adobe: In the weeds, in the zone (part two)

Adobe: In the weeds, in the zone (part two)

In part one, I outlined Adobe's Digital Marketing Summit and what makes customer experience, well, experiential. Now, based on all that, I look at "whither Adobe" -- where they are going and what do they need to do.

June 4, 2018 by