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First Take: Nokia 7380

A keyless dial and built-in mirror aims to please women looking for a discreet phone to slip into their handbags. The tiny 7380 also contains a 2-megapixel camera for taking surreptious snaps while out on the town.
Written by Ella Morton, Contributor
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Nokia 7380

0.0 / 5
Not yet rated

pros and cons

Pros
    Cons
      • Editors' review
      • Specs
      Part of Nokia's bohemian bronze-hued, female focused L'Amour" range, the lipstick case form factor of the 7380 follows on from the 7280, which polarised reader opinions when we reviewed it in March of this year.
      Louis Burns, Intel
      The fact that this model was presented at Nokia's Sydney product showcase amid a bedroom setting with jewelled cushions, a vanity and an ornate chandelier gives an idea of the kind of aesthetic the phone hopes to embody. In short, it's a phone for glam girls to slip into their handbag as they head out for a night on the town.

      The phone-as-fashion-item notion has been taken to the ultimate extreme, with all three models in the L'Amour series sporting tiny elegant fabric tags on one side. The 7380 also features a mirrored face to allow discreet lipstick-checking and a co-ordinated carry pouch. The back of the phone is multi-textured, with a tactile fabric panel taking up most of the real estate.

      Upside
      With the potential user type clearly defined, the appeal of the phone depends on where your priorities lie on the functionality to fashion spectrum. The 7380 certainly excels in the looks department, with its mirrored surfaces and the pattern of concentric circles that take the place of a standard keypad.

      Downside
      A frequent complaint levelled at the 7280 was that the lack of a traditional keypad made calling and texting a more time-consuming and even frustrating experience. Those who like to have number buttons on their phones (and let's face it, that's a pretty reasonable request), may find the learning curve for this model too steep, as using the 7380 involves shortcut keys and scrolling to select letters and numbers.

      While the dimensions of the 7380 are pocket and teeny handbag-friendly, the display has perhaps been downsized a little too much. At 104 by 108 pixels, the 65K-colour screen is certainly petite, and means you'll be doing a lot of menu scrolling.

      Outlook
      Due for release in Australia early 2006, the cost of the 7380 is yet to be announced, but we expect it to debut at a lower price than its predecessor -- meaning fashionistas won't have to save up for too long to buy a designer-look item.