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First Take: Nokia 7380

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Part of Nokia's bohemian bronze-hued, female focused L'Amour" range, the lipstick case form factor of the 7380 follows on from the 7280, which polarised reader opinions when we reviewed it in March of this year.
Louis Burns, Intel

The fact that this model was presented at Nokia's Sydney product showcase amid a bedroom setting with jewelled cushions, a vanity and an ornate chandelier gives an idea of the kind of aesthetic the phone hopes to embody. In short, it's a phone for glam girls to slip into their handbag as they head out for a night on the town.

The phone-as-fashion-item notion has been taken to the ultimate extreme, with all three models in the L'Amour series sporting tiny elegant fabric tags on one side. The 7380 also features a mirrored face to allow discreet lipstick-checking and a co-ordinated carry pouch. The back of the phone is multi-textured, with a tactile fabric panel taking up most of the real estate.

Upside
With the potential user type clearly defined, the appeal of the phone depends on where your priorities lie on the functionality to fashion spectrum. The 7380 certainly excels in the looks department, with its mirrored surfaces and the pattern of concentric circles that take the place of a standard keypad.

Downside
A frequent complaint levelled at the 7280 was that the lack of a traditional keypad made calling and texting a more time-consuming and even frustrating experience. Those who like to have number buttons on their phones (and let's face it, that's a pretty reasonable request), may find the learning curve for this model too steep, as using the 7380 involves shortcut keys and scrolling to select letters and numbers.

While the dimensions of the 7380 are pocket and teeny handbag-friendly, the display has perhaps been downsized a little too much. At 104 by 108 pixels, the 65K-colour screen is certainly petite, and means you'll be doing a lot of menu scrolling.

Outlook
Due for release in Australia early 2006, the cost of the 7380 is yet to be announced, but we expect it to debut at a lower price than its predecessor -- meaning fashionistas won't have to save up for too long to buy a designer-look item.

Specifications

Details
Antenna internal
Integrated Components Rear-facing camera, FM radio, voice recorder
Body Color White, amber
Cellular
Technology GSM
Software Platforms Supported Java
Type cellular phone
Integrated Components FM radio, rear-facing camera, voice recorder
Band GSM 900/1800/1900 (Tri-Band)
Phone Form Factor bar
Service Provider not specified
Phone Features
Polyphonic Ringer Yes
Polyphonic Ring Tone Voice Qty 64
Ring Tone Formats MIDI, MP3
Voice Dialing Yes
Phone Functions Speakerphone, voice control, call timer, conference call, voice dialing, vibrating alert
Messaging & Internet
Cellular Messaging Services MMS, Nokia Smart Messaging, SMS
Supported SMS Functions SMS Chat
WAP Protocol Supported WAP 2.0
Messaging & Data Features XHTML Browser
Downloadable Content games, ring tones, screensavers, wallpapers
Messaging Services MMS, SMS
Miscellaneous
Included Accessories Power adapter
Communications
High Speed Circuit Switched Data (HSCSD) Yes
Communication Features Internet browser
Data Transmission GPRS
Wireless Interface Bluetooth
Display
Technology TFT
Display Illumination Color white
Display Resolution 104 x 208 pixels
Color Depth 16-bit (65000 colors)
Color Support color
Features backlit, screensaver, wallpaper
Organizer
Personal Information Management calculator
Camera
Digital Zoom 4
Camera Light Source flash
Still Image Resolutions 1600 x 1200
Media Player
Supported Digital Audio Standards AAC, MP3
Memory
User Memory 52 MB
Battery
Run Time Details Talk: up to 180 min
Standby: up to 240 hrs
Digital Camera
Digital Zoom 4
Camera Light Source flash
Still Image Resolutions 1600 x 1200
Video Recorder Resolutions 128 x 96 (Sub QCIF), 176 x 144 (QCIF)
Header
Brand Nokia
Product Line Nokia
Model 7380
Packaged Quantity 1
Features
Phone Functions call timer, conference call, speakerphone, vibrating alert, voice control, voice dialing
Digital Player (Recorder)
Supported Digital Audio Standards AAC, MP3
Power Adapter
Type power adapter
Flash Memory
User Memory 52 MB
Optical Sensor
Sensor Resolution 2 megapixels

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