Short clip: American Airlines social media experiment Monte Ford, CIO of American Airlines describes how the company is embracing Twitter and Facebook, and how these social networking tools are benefiting interactions with customers.

Short clip: American Airlines social media experiment

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Short clip: American Airlines social media experiment
1:17 / November 4, 2009

Monte Ford, CIO of American Airlines describes how the company is embracing Twitter and Facebook, and how these social networking tools are benefiting interactions with customers.

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