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Darrell Cavens, senior vice president of marketing and technology at Blue Nile describes the online jeweler's competitive advantage over its brick and mortar counterparts such as offering a better selection and a larger inventory of diamonds.
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Short clip: Blue Nile takes on Tiffany, Zales Darrell Cavens, senior vice president of marketing and technology at Blue Nile describes the online jeweler's competitive advantage over its brick and mortar counterparts such as offering a better selection and a larger inventory of diamonds.
