Ad blocking on mobile browsers nearly doubled last year, report finds

At least 419 million people - that's 22 percent of the world's smartphone users - are blocking mobile ads.

At least 419 million people -- that's 22 percent of the world's smartphone users -- are blocking mobile ads, according to a report from Pagefair and the firm Priori Data.

More specifically, the use of ad-blocking browsers -- the most common way for smartphone users to block ads -- soared by 90 percent from January 2015 to January 2016. By March of this year, 408 million people were using ad-blocking browsers.

Mobile ad-blocking is much more popular in emerging markets, the report finds -- as many as 36 percent of smartphone users in the Asia-Pacific region. The report identified 45 different ad-blocking browsers for iOS and Android, though the Alibaba-owned UC Browser has more users than all others combined.

Apple started supporting content blocking in iOS in September of last year, but no more than 2 percent of U.S. iPhone users are using a content-blocking app, the report says. There are as many as 229 different content blocking iOS apps, with 4.5 million downloads -- just 1.9 million in the United States.

see also

Top 5G announcements from MWC 2018

We round up the biggest announcements on 5G made during MWC 2018 in Barcelona this week.

Read More