Adobe on Monday updated its mobile applications, rolled out its Creative software development kit 1.0 to the public, and enhanced cloud sharing of Creative Profiles, which allow font, color and other settings to be shared across multiple devices and screens.
The common theme for all of these changes is that creative professionals are starting designs from their mobile screens, notably smartphones and tablets and then finishing jobs on the desktop or laptop.
The big takeaway from Adobe's latest moves is that the company is connecting its mobile and desktop app experiences as well as workflow.
Scott Morris, senior marketing director at Creative Cloud, said the updates announced Monday are a follow-up to enhancements rolled out in June. "Creatives want to work on their mobile devices," said Morris. "We've aligned the names of our mobile apps to their desktop counterparts."
To connect that creative workflow, Adobe is positioning itself as the settings and ID keeper for creative professionals. The move makes sense given Adobe's dominance of the market and the tools creatives use. Here's how Adobe sees its role in the cloud.
From there, Adobe is connecting those settings and preferences to a central cloud library.
And those libraries will tie together nine new and updated apps, which now match their desktop counterparts.
The glue between Adobe's creative applications is something called the Creative Profile, which allows everything from pictures to videos to shape vectors to design libraries to be saved in the Creative Cloud. The Creative Profile will also be opened to third party apps.
Morris also said that Adobe has enhanced support for Windows so that its creative applications — Photoshop, Illustrator and the like — will be optimized for touch and a pressure sensitive pen. Simply put, Adobe's Creative Cloud will work with Microsoft's Surface 3 going forward.
While Adobe's app overhaul looks promising, it's worth noting that the company's mobile applications are only available on Apple's iOS for now. The Creative SDK should change that equation. Adobe executives said that the company is working on Android as well as Windows versions.