Although the Apple Watch doesn't go on sale until April 24, Apple is inviting customers to book in jewellery-style "fittings" designed to help decide what style, size, and wristbands customers want, and, ultimately, how much money they're willing to hand over.
Pre-orders are open for the Apple Watch from 5pm AEST on Friday, but customers visiting Sydney's flagship Apple store on George Street on Friday could get a glimpse of the various designs from the lower-end Apple Watch Sport up to the high-end Apple Watch Edition behind glass.
Those with reservations could be fitted, and try on a selection of 38mm or 42mm watches in either the Sports or Apple Watch variations with a wide selection of bands to choose from, with 15 minutes allocated to each customer.
For the launch of a new technology product from Apple, unfortunately, the fittings are all about the look, rather than the function. Although Apple has fitted out demo units, they are all running demonstration videos, and do not allow customers to use the watch as, well, a watch.
The demonstration did, however, run through all the various Apple Watch functions, from receiving calls and messages to viewing photos.
But customers can get a good look at how the device will look and operate once it launches later this month.
The style of the watch and the model that each customer chooses will ultimately come down to taste, but personally, I preferred the 42mm space grey model of the Watch, with a black leather band. The steel link bracelet, which slotted together perfectly on the wrist, was also a good choice for those going for the more traditional look of a fashionable watch.
Apple Watch fittings begin in Sydney: Gallery