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AT&T to sell iPads direct to the enterprise

AT&T said will sell Apple's iPad direct to business customers in a move that could bolster enterprise adoption of the popular tablet.
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Written by Larry Dignan on

AT&T said Friday that it will sell Apple's iPad direct to business customers in a move that could bolster enterprise adoption of the popular tablet.

AT&T has said that it was seeing a strong corporate response to the iPad. Now it is ramping up the distribution.

In a statement, AT&T said it will sell all three flavors of the iPad and "offer attractive post-paid mobile broadband price plans." AT&T will sell the iPad through its business account reps Oct. 28. That's the same day that Verizon and AT&T will sell the iPad at its retail stores.

Simply put, Apple will have all of its distribution levers working.

Also: Verizon to sell Apple iPad starting October 28

The iPad will be lumped into AT&T's corporate service subscription plans. For AT&T, the iPad offers another avenue to focus on machine-to-machine subscriptions.

The AT&T and Apple enterprise news comes as Research in Motion, Dell and others are trying to lock down the enterprise market more.

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