BBC to screen Second Life documentary in-world

The Money Programme, a well respected and long running television documentary series from the BBC is to screen a special episode tomorrow, focusing on the virtual world Second Life, and it's burgeoning in-world economy. If you're in the UK, you can watch the show on television as normal, but appropriately, the British public service broadcaster is to also screen this particular episode within Second Life itself -- a first for the corporation.

From the press release:

Reporter Max Flint and his spiky-haired alter-ego, MP Masala, travel deep into cyberspace to meet its virtual entrepreneurs, and find out how real fortunes are made.

Flint flies to San Francisco to meet Philip Rosedale, the creator of Second Life. He will also be seen interviewing the people behind Reebok's virtual shop, and then back in London he visits marketing company Rivers Run Red.

However, the investigation won't just be limited to Second Life, and instead will contrast the virtual world with the Massively Multi-player Online Game (MMORPG) World of Warcraft which has more than eight million paying members.

Virtual World, Real Millions will be simultaneously broadcast on BBC 2 and at the Rivers Run Red Cinema in Second Life on Friday June 1 at 7pm GMT (repeated in-world at 8pm and 9pm GMT).

Related post:Gallery: brands in Second Life