As global connectivity grows, allowing more data to be generated and collected, a growing portion of that data will be real-time information, according to IDC. By 2025, nearly 30 percent of the so-called "global datasphere" will be real-time information, IDC says in a new white paper, sponsored by Seagate.
By comparison, real-time data represented 15 percent of the datasphere in 2017, according to the report. IDC defines the "global datasphere" as "the quantification of the amount of data created, captured, and replicated across the world."
The growth of real-time data will be driven in part by consumer demand, the report says: "As their digital world overlaps with their physical realities, [consumers] expect to access products and services wherever they are, over whatever connection they have, and on any device. They want data in the moment, on the go, and personalized."
It's also a matter of enterprise needs: "For example, automated machines on a manufacturing floor rely on real-time data for process control and improvement," the report says.
All told, of the 150 billion devices that will be connected across the globe in 2025, most will be creating real-time data, IDC says. The global datasphere is expected to grow from 23 Zettabytes (ZB) in 2017 to 175 ZB by 2025. One zettabyte is equivalent to a trillion gigabytes.
The report gives this piece of advice: "Enterprises looking to provide superior customer experience and grow share must have data infrastructures that can meet this growth in real-time data."
A growing number of consumers are contributing to the datasphere. Currently, more than 5 billion consumers interact with data every day. By 2025, IDC says, that number will be 6 billion, or 75 percent of the world's population.
At the same time, the share of data generated by consumers versus the enterprise will shrink from 47 percent in 2017 to 36 percent in 2025. "This shift is largely driven by the increasingly always-on and 'sensorized' world that is capturing and analyzing our environments and creating data 24x7," the report says.
Four industries in particular -- financial services, manufacturing, healthcare, and media and entertainment -- currently comprise 48 percent of the "Enterprise Datasphere," with manufacturing responsible for the largest share.
Manufacturing's share is the largest thanks to its maturity, the industry's investment in IoT, and its always-on operation. However, IDC says the healthcare industry's data generation is primed to grow faster than data generation from manufacturing, media or financial services.
This is due to advancements in healthcare analytics, the increasing frequency and resolution of MRIs and an increase in other image and video-related data created and used in medical settings.