Bing could be getting ChatGPT-enhanced search capabilities as early as March in a move that capitalizes on Microsoft's $1 billion investment in Open AI in 2019, which included an exclusive multi-year cloud-computing partnership to build new Azure AI supercomputing technologies.
Two sources with knowledge of Microsoft's plans told The Information that Microsoft is gearing up to launch a version of Bing that uses ChatGPT AI to answer some search queries, offering a different way of producing results than the list of links offered by Google Search and Bing. It could help change the status quo in the search market -- currently dominated by Google.
Microsoft's investment in OpenAI aimed to support the startup's efforts to create Artificial General Intelligence (AGI), or a "a system capable of mastering a field of study to the world-expert level and mastering more fields than any one human."
The New York Times reported that ChatGPT's release prompted a "code red" from Google's management because of its potential to upend the decades-old, ad-sponsored search engine.
Microsoft is already using OpenAI technology to improve Bing. In December, it announced it was using OpenAI's DALL-E 2 image generator to let users create images based on keywords. It's not available in all regions yet and is in preview. Microsoft is reportedly planning to use ChatGPT to enhance Bing rather than change the underlying approach to search since GPT isn't designed to be a search engine that scrapes the web continuously.