Dario Spina: Brands should become more like people (Video)

Viacom's Dario Spina traces the digital evolution of brand messaging from static 'containers' like ad spots, billboards and banner ads to social media influencers and brands behaving more like individuals with personality and custom-tailored messages.

Viacom's Dario Spina traces the digital evolution of brand messaging from static 'containers' like ad spots, billboards and banner ads to social media influencers and brands behaving more like individuals with personality and custom-tailored messages.