Dell announces new Latin America head

Former head of the firm's Brazilian subsidiary Luis Gonçalves becomes responsible for the entire region.
Written by Angelica Mari, Contributing Writer

Dell Technologies has announced the appointment of a new head for its operations in Latin America, as part of a reshuffle in the company's top management in the region.

The new incumbent is Luis Gonçalves, who replaces the previous postholder, Diego Majdalani. The latter has been appointed president of the company's channel operation in international markets. In his new role, Majdalani will be responsible for Latin America, Europe, Middle East and Africa, as well as Asia Pacific and China.

Gonçalves, a Brazilian national, has been working at Dell for over 20 years. During his tenure at the company so far, he held leadership positions across a number of key markets for the company in Latin America: he led the operations in Chile and Bolivia, between 2009 and 2011, then moved on to become director-general of the firm's operations in Mexico, a role the executive held between 2011 and 2013. Gonçalves became the leader of the Brazilian subsidiary in 2014.

In his new role as president for Dell's business in Brazil, Gonçalves will be reporting to Angus Hegarty, president for international markets, and will be accountable for the firm's 40 Latin American operations. A new leader for the company's Brazil business will be named in the coming weeks.

The last few weeks have seen a number of leadership changes in large technology firms in Latin America: enterprise software giant SAP has promoted Cristina Palmaka, previously president for the Brazilian subsidiary, as the new leader for Latin America. She has started on the new role on August 3. 

Microsoft has seen the departure of its leader for Latin America - Cesar Cernuda, who left to join NetApp - and awaits the conclusion of a court case involving Rodrigo Kede Lima, a former IBM executive, who has been prevented from joining Microsoft as vice president for the Latin American operations due to an alleged breach of his non-compete agreement.

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