The main challenge today is finding a cost-effective
way of meeting eFulfilment requirements established when
customers order products from the Web.
Poor service performance can damage customer loyalty
and eradicate future selling opportunities, while excessive
fulfilment costs ultimately increases the price consumers pay.
It is quite possible that the companies who are at greatest
risk in the eFulfilment challenge are the ones with a well-established
The danger comes from the assumption that e-commerce is simply
another way to take orders. As these companies move into e-commerce,
they stand to lose existing customers. They often face barriers
to change such as entrenched processes, older information
systems, and massive investments in physical assets.
Six eFulfilment models