The main challenge today is finding a cost-effective way of meeting eFulfilment requirements established when customers order products from the Web.
Poor service performance can damage customer loyalty and eradicate future selling opportunities, while excessive fulfilment costs ultimately increases the price consumers pay.
It is quite possible that the companies who are at greatest risk in the eFulfilment challenge are the ones with a well-established distribution capability.
The danger comes from the assumption that e-commerce is simply another way to take orders. As these companies move into e-commerce, they stand to lose existing customers. They often face barriers to change such as entrenched processes, older information systems, and massive investments in physical assets.
Six eFulfilment models