Ericsson has announced that Telstra will deploy its virtualised video-processing system in order to offer broadcasters cloud-based processing, transcoding, streaming, and distribution of media workloads via micro-services across its network.
Part of Telstra's cloud media strategy, Ericsson said its MediaFirst Video Processing portfolio will allow the telecommunications provider to process and deliver broadcast-ready content in near-real time.
Ericsson's video-processing suite utilises high-efficiency video coding (HEVC) compression technology and is made up of MediaFirst Encoding Live, MediaFirst Encoding On Demand, MediaFirst Packaging, and MediaFirst Management Controller.
The announcement is an extension of Telstra and Ericsson's partnership on the implementation of broadcast media technology.
"This is the next step in our virtualisation program ... setting up broadcast configured cloud native processing, storage, and network capabilities across our network will enable us to offer broadcasters services to run traditional high bandwidth-intensive media applications where and when they are needed," said Gary Traver, director of Media Telstra.
"Telstra's goal for the broadcast sector is to provide reliable and resilient network access, with strong bandwidth and latency requirements, supporting broadcasters in their shift toward use of IP processing for broadcast content."
Telstra and Ericsson in February announced that they would be launching an LTE-Broadcast (LTE-B) network across the country to be progressively deployed between 2017 and 2018.
As part of the rollout, Ericsson and Expway are working to implement multicast-operation-on-demand (MooD) technology -- which will shift customers between unicast to broadcast transmissions depending on load -- and service continuity between broadcast and unicast coverage areas by November 2017.
Telstra and Ericsson also announced their media content-delivery solution with 21st Century Fox in February, with the solution making use of Ericsson's cloud-based MediaFirst store for processing and origin of the content; Ericsson MediaFirst TV platform for personalisation of the content; and Ericsson Unified Delivery Network for global content delivery.
The system will send personalised movie content to consumers' devices without impacting device performance or data plans by multi-casting it during off-peak times.
According to Telstra CEO Andrew Penn, the solution was designed in response to the increasing uptake of consumers watching entertainment on their smartphones, with Telstra providing its LTE-B and global media network capabilities for the solution.
Telstra earlier this year internationally launched a system for broadcasters to deliver both live and file-based media content worldwide with its Global Media Network, utilising its extensive network resources and infrastructure.
The Telstra Global Media Network relies on the telecommunications provider's global submarine fibre cable network, four teleports, 40 satellites, and broadcast operations in Australia, Asia, Europe, and the United States.
Telstra last year also showcased its fully operational Broadcast Operations Centre (BOC) in Sydney, which manages over 400 video, audio, and data services. It provides broadcasters with content-transfer solutions via its fibre, satellite, and IP networks as part of the Telstra Broadcast Services (TBS) business.