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Hulu CEO: New ad innovations offer more choice to TV watchers

Hulu CEO Jason Kilar talks about new ad concepts the company is developing for its users, including a smart promotional spot and the option to watch a movie trailer instead of a 30-second commercial.
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Written by Larry Dignan on

At the NewTeeVee conference in San Francisco, Hulu CEO Jason Kilar talks about new ad concepts the company is developing for its users, including a smart promotional spot and the option to watch a movie trailer instead of a 30-second commercial. Kilar says the future of TV is advertising but that he believes in lightening the number of ads viewers see today.

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