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Hulu CEO: New ad innovations offer more choice to TV watchers

Hulu CEO Jason Kilar talks about new ad concepts the company is developing for its users, including a smart promotional spot and the option to watch a movie trailer instead of a 30-second commercial.
Written by Larry Dignan, Contributor

At the NewTeeVee conference in San Francisco, Hulu CEO Jason Kilar talks about new ad concepts the company is developing for its users, including a smart promotional spot and the option to watch a movie trailer instead of a 30-second commercial. Kilar says the future of TV is advertising but that he believes in lightening the number of ads viewers see today.

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