Intel to leave behind 'Inside' tagline

The "Intel Inside" slogan which has become synonymous to the chip giant's brand, will soon make way for a new company slogan.

Citing industry sources, The Economic Times reported that the chip giant is expected to announce globally a new advertising campaign which features a new tagline and logotype. According to news agency Reuters, the announcement will likely be made by Intel CEO Paul Otellini at the Consumer Electronics Show in Las Vegas next week.

The current "Intel Inside" slogan which was first launched in 1991, will be superseded by "Intel. Leap ahead", Reuters said. It added that the 37-year-old Intel brand logo with the "e" in a lowered position is also getting an overhaul. The new logo will feature an oval swirl surrounding the company's name.

This follows last week's announcement by Intel that the Pentium M name will go into partial retirement, as the new Yonah processor due out next month will sport a Duo or Solo designation.

The company also recently announced it will release in early 2006 the Yonah chip, which is targeted for notebooks and smaller desktops, and Viiv PCs, which will contain chips and software from Intel.

Gartner estimated earlier this month that the global semiconductor revenue will reach US$235 million by 2005. The research firm ranked Intel, with a revenue growth of 14.3 percent that is double the industry's average, leader in the market. The chipmaker however, has been recording growth rates lower than the industry average for the past three years.

According to the Economic Times report, some of Intel’s top brass will be in Singapore after January 3 next year to oversee the changes in the Asia-Pacific region.