Interactive program guides for PVRs to generate $1 bln by 2008

Interactive Program Guides (IPGs) are becoming the entertainment portal for TV viewers, and In-Stat/MDR expects the worldwide IPG market value to grow to nearly $1 bln by 2008. The high-tech market research firm reports that IPGs will be the "killer application" for enhanced interactive television services.

Interactive Program Guides (IPGs) are becoming the entertainment portal for TV viewers, and In-Stat/MDR expects the worldwide IPG market value to grow to nearly $1 bln by 2008. The high-tech market research firm reports that IPGs will be the "killer application" for enhanced interactive television services. IPGs will help end-users to find a TV program, movie or sporting event from among listings of thousands of available options, and then make it easy for them to select the program for viewing, tag it with a reminder for later, or even set up a recording to capture the show for time-shifting on a Personal Video Recorder.