Intuit is rolling out a new Quickbooks app for small businesses that do bookkeeping on a Windows machine.
The free tool allows users to access their QuickBooks Online account via an app on their Windows desktop, rather than having to go through an app within a web browser.
Features of the Windows app are pretty standard -- PC keyboard shortcuts, toolbar, menus, and multiple windows support.
The real meaty bits of the app are the QuickBooks Online functions that are built in, such as the ability to track sales and expenses, create invoices and estimates, manage customers, and collaborate with accountants.
In terms of usability, the Windows app should operate faster and more efficiently than the web-based version of Quickbooks Online -- at least that's the theory. Perhaps the greater advantage is not having to deal with any browser compatibility issues, as the app just a requires a double click to log in.
As for Intuit, the company recently released a mixed fourth quarter earnings report and announced plans to sell off three of its products lines -- Demandforce, Quicken and QuickBase -- in order to sharpen its focus on Quickbooks Online and its small business management software.
The Windows app is certainly in line with Intuit's new strategy. These kinds of native apps that work in a hybrid environment allow Intuit to move closer to the concept of creating a unified user experience across all devices.