Falling somewhere in the middle of all the iPhone 4S hype (or disappointment?) and Apple praising itself about the iPad and Mac lineup, the iPod was lost in the shuffle.
One could argue that the iPod has been ignored by Apple for awhile, although that might not really be true considering that CEO Tim Cook asserted that more than 300 million iPods have been sold, with 45 million iPods units purchased between July 2010 and June 2011.
The iPod Shuffle is staying still for the most part, while the iPod nano really got the biggest update. Along with a price drop, Apple senior vice president Phil Schiller announced at the "Let's Talk iPhone" (not iPod) event at its Cupertino, Calif.-headquarters on Tuesday that the iPod Nano will host the following features:
Multi-touch display can now host large icons (rather than just the usual four)
Improved fitness experience on Nike+ app (no extra sensors required)
16 new clocks (including an iconic Mickey Mouse pattern)
Apple is relying on the advancement of iCloud and iOS 5 when it comes to the iPod touch. Additionally, that portable music player will also be available in white from now on.
So here's the rundown on the pricing for the iPod family now:
iPod Shuffle (2GB): Stays the same at $49
iPod Nano: 8GB for $129, 16GB for $149
iPod touch: 8GB for $199, 16GB for $299, 64GB for $399
These will be available on Wednesday, October 12 -- just a few days before the iPhone 4S.