Kogan to hit the ASX on Thursday

The electronics retailer will float on the share market with a market value of AU$168 million.
Written by Jonathan Chadwick, Contributor

Online retailer Kogan will float on the Australian Securities Exchange this Thursday, July 7.

The company is expected to have a market capitalisation of AU$168 million, around 20 times its forecast earnings before interest, tax, depreciation, and amortisation (EBITDA).

Public offer price will stand at AU$1.80 a share to raise AU$50 million for further growth, specifically its Kogan Travel and Kogan Mobile verticals, as well as funding the company's range of privately labelled products.

Kogan launched an IPO of AU$50 million in mid-June, however the public were shunned in the offer. Instead, the company had an institutional offer, broker firm offer, priority offer, and an employee offer.

The company, founded by Ruslan Kogan in his parents' garage in 2006, makes around AU$200 million of revenue per year. Kogan will continue as chief executive.

Kogan, and COO and CFO David Shafer, who are existing shareholders, will hold on to their 69.2 percent share of Kogan.com

The float follows the company's acquisition of electronics retailer Dick Smith's online business after the latter entered administration in early January.

Kogan said his company would build on the Dick Smith legacy after its bricks-and-mortar stores in Australia and New Zealand were subsequently all closed by May.

"I remember as a kid always visiting Dick Smith to look for parts to upgrade my computer," Kogan said. "There is a strong history of passion in the Dick Smith community for how technology can improve our lives, and we look forward to helping make it more affordable and accessible for all."

With AAP

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