Microsoft officials previously said MVPs who were not in the Developer and IT Pro arenas would move to new influencer programs managed by the respective product teams. That meant Xbox, ID@Xbox, Bing Ads, Windows and Devices, Windows Experience, Windows Phone, Consumer Security, and Surface MVPs would be moved to new, and at that point, publicly-unspecified programs.
The Windows Insider MVP Program will allow Microsoft to work more closely with MVPs via "more focused, direct interactions with various Windows and Devices product teams", Sarkar said.
Microsoft launched its MVP program in 1993. As of October 2015, there were 4,000 Microsoft MVPs. MVPs are awarded the designation for helping others use Microsoft technologies via contributions to online forums and other social channels, as well as through articles, books, and outreach at conferences and other events.
The latest MVP program tweaks follow changes to the program that Microsoft made in October 2015 that were design to align the MVP program with Microsoft's "cloud first, mobile-first" charter. At that time, Microsoft reduced the number of MVP categories encompassing IT Pros and developers from 36 to 10.
Update: For those wondering what happens to the Xbox consumer MVPs, they now are under the Xbox team's domain. There's also a new Xbox Ambassadors community program run by the Xbox team. (Thanks @tromboneforhire.)