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The Android smartphone world is well versed in the benefits of LTE, as phones have been shipping with that capability for a while. Having broadband speeds in your pocket is a heady thing, but you quickly learn to pay close attention to how you use it lest you butt up against the data cap early in the billing cycle.
Keeping an eye on usage is not that hard for a phone, as the small display limits how it can be used anyway. That's not the case for the iPad, a device that is designed for content consumption. I'll bet we see new iPad owners streaming hi-res video to take advantage of that Retina Display, only to discover that the LTE data well has run dry in a hurry. What are they going to do then turn off the LTE plan, or pay $10 per extra GB? It's going to be fun to watch.