Tech
New LCD HDTV brand EQD promises prices 20 percent below competition
As if the LCD HDTV market isn't crowded enough (having not thinned itself out like the plasma segment recently did), a new player is joining. The heretofore unknown EQD is throwing down the gauntlet when it comes to already depressed prices, claiming it will undersell the competition by 20 percent.

As if the LCD HDTV market isn't crowded enough (having not thinned itself out like the plasma segment recently did), a new player is joining. The heretofore unknown EQD is throwing down the gauntlet when it comes to already depressed prices, claiming it will undersell the competition by 20 percent.
The Auria line will begin cropping up at online retailers like Amazon.com, Buy.com, and Newegg in March or April. In this economy, aiming as low as possible when it comes to price is going to be a big advantage, though more discerning viewers will want to find out how well EQD's sets perform before rolling the dice on an unproven new company.