Nielsen to track digital consumer with 'Anytime Anywhere' media measurement

Nielsen Media Research aims to measure “time-shifted and place-shifted” television viewing through integrated, all-electronic ratings for television regardless of the platform on which it is viewed.

Nielsen announced an ambitious “Anytime Anywhere Media Measurement” (A2/M2) five year initiative to develop and deploy technology for capturing the new ways consumers are watching television:

• Measurement of online streaming video as well as the addition of Internet measurement in Nielsen's People Meter samples
• Addition of Out-of-Home measurement in Nielsen's People Meter samples
• Development of new meters to measure video viewed on portable media devices
• Creation of new research for measuring viewer "engagement" in TV programming

Nielsen's strategy comes at the heels of a contentious TV upfront advertising selling season with ABC sales executive Mike Shaw labeling media agencies as “unfair” and “unjust” for using “live-only” Nielsen viewing data.

For more discussion see: DVRs impacting TV upfronts and Digital inroads at upfronts and Profiling the On-Demand Media Consumer