Here in the U.S., we're entering a 2008 Presidential campaign season where we will find candidates of both major U.S. political parties practicing the same every platform-all the time craze that just 'bout drove me nuts at the Consumer Electronics Show last week.
Without commenting directly on Obama himself (well I guess I just did) I really believe that for such efforts to work, they cannot be consultant-scripted and focus-tested slick. Whether Brightcove channels or YouTube clips, slick production and delivery are going to turn off some of the net roots who have flocked to the new video media in part because they are frustrated with being messaged to. They want to create their own message, or at least view a messenger who is authentic.
But just you wait and see. The consultants are going to grab ahold of this new delivery system and offer candidate clips that try so hard to appear spontaneous and cool but are not.
It's up to us, troops. We're the ones with the, well, moo goo detectors, right?