Thus, it's no surprise that SAP is further tapping into both of these.
The German corporation has inked a deal to resell and support the Hortonworks and Intel Apache Hadoop distribution frameworks to its customers.
According to SAP's announcement, the integration of Apache Hadoop should turn around "cold" data stemming from SAP's big data products (i.e. the HANA in-memory platform, Sybase IQ and BusinessObjects software, etc.) and provide real-time insights continuously.
SAP has also introduced its new Demand Signal Management application directed toward manufacturers for weaving together new, captured data with existing internal business data to provide a more complete picture about customer demand and sales in real-time.
The application is touted to be the first in a series of big data-enabled applications released by SAP before the end of 2013. Other apps on the way focus on customer engagement and value intelligence, audience discovery, and social media conversations.
Although the annual expo has traditionally been a magnet (and barometer) for consumer-focused small businesses, there has been a noticeably larger enterprise presence at this year's Disrupt.
Some of the big name attendees with booths along side some of these brand-new and budding startups include Salesforce.com, IBM (and its SoftLayer subsidiary), Rackspace, and of course, SAP.