SAP said it will simplify its contracts, offer business transformation as a service, and ultimately shift more customers to the cloud.
CEO Christian Klein said business transformation is no longer an option and the program, called RISE with SAP, will offer "one single handshake" when it comes to dealing with the company. "Transforming into an intelligent enterprise has never been more important," said Klein. SAP also said it will acquire Signavio GmbH, a company that specializes in business process intelligence.
Sven Denecken, chief operating officer of S/4HANA and head of product success at SAP. SAP's offering will aim to be a concierge to the intelligent enterprise that will control service level agreements, operations, and support.
"This is a new offering that we think is a game-changer," said Denecken. RISE with SAP will aim to consolidate multiple contracts with customers and put them on a subscription model that includes more than just technology. In many ways, SAP is taking over some of the functions that it would previously offload to integrators and partners.
RISE with SAP is the first installment of a broader plan to move customers to the cloud. In October, SAP outlined a sweeping plan to move to one data structure and aggressively move customers from licenses to cloud subscriptions. SAP's fourth quarter results will be better than initially expected.
Here's what RISE with SAP will include:
Denecken said there are multiple partners involved with RISE with SAP and the company is working with the big four public cloud providers -- AWS, Microsoft Azure, Google Cloud, and Alibaba -- but infrastructure will be abstracted. Klein was joined by Microsoft CEO Satya Nadella at the RISE with SAP launch with other partners. Siemens and LiveKindly also joined Klein on stage.
With RISE with SAP, the company is taking more control of the customer relationship as well as establishing a long-term engagement revolving around business transformation. Deals with customers will include one contract with SAP managing the technology moving parts in the background. "We are going to offer new technologies and understand new ways to run the business and deliver data to value," explained Denecken. "Business transformation will be different by client but we will support them through transformation that is constant."
SAP so far has more than 100 customers operating under the RISE with SAP model. The company said partners may have services baked into the program or form an ecosystem.
As for the contract mechanics for customers here are a few key points: