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Senior citizens: a great market for Netflix

In our Digital Micro-Markets blog, colleague Donna Bogatin's "Will Netflix CDs Go The Way Of AOL CDs" post explores the risk to Netflix' competitive model from faster, movie download services.Donna makes some salient points.
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Written by Russell Shaw on
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In our Digital Micro-Markets blog, colleague Donna Bogatin's "Will Netflix CDs Go The Way Of AOL CDs" post explores the risk to Netflix' competitive model from faster, movie download services.

Donna makes some salient points. Heck, I've even written about my perception that Netflix's current thru-the-mail model is one with a fairly narrow time horizon concerning the future, and that the company has a digital strategy that is a bit more lackadaisical then aggressive.

But then I get this email from a relative who is almost 84, walks without difficulty only for short distances, and is more comfortable in cushy chairs then in computer chairs. And while she has become quite proficient with her computer, she-like many folks of all ages- isn't completely accepting of watching a movie on a PC.

And this is someone who has loved movies ever since she was a girl.

She still drives, but generally only goes out on necessary errands. And she would tell you that a trip to the movie theater, or even to the DVD rental store, is not necessary. 

But to click on a few links on Netflix, and then ride the elevator a couple of days later down to the mailbox where her Netflix order is waiting for her- she's fine with that. 

And I suspect there are many more current, and potential Netflix users like her. Given the aging of our population, there will be a steady supply. 

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