Although a small company, Shinho's demise is symptomatic of the current mood in the monitor market. "It's market dynamics," said Matthew Gillard, ADI's marketing manager. "I know there have been problems at Shinho, but that just reflects the state the market is in at the moment. Too many players and not enough business to go around."
His views were echoed by Aaron Fright, Samsung Electronics' product marketing manager. "There is still tremendous competition and it will be the technology makers that will come out on top," he said. "The clone builders are the ones who are going to suffer."