Every year, Shopify holds a semi-annual showcase of all of its latest products and innovations, and this year it used the opportunity to announce two new AI features, Sidekick and AI-driven email campaigns.
Sidekick is an AI-powered commerce assistant that can answer all user questions about business operations. Shopify CEO Tobi Lütke demoed the feature on his Twitter earlier this month.
Some examples of use cases include "how to set up a discount for a holiday sale" to "help me segment my customers so I can better engage them in my marketing," according to the release.
The AI-driven email campaigns feature is precisely what it sounds like -- a tool that generates personalized emails from user prompts.