Managing director Amin Kroll said the move is simply a reflection of the company's evolution and organisation culture for the SME market. "We take immense pride in our standard of customer service. You could say we are guilty of the sin of pride in both our service and network and hence the name Sin7 Networks. Secondly we wanted a name that had a high level of recall for our customers and partners -- Sin7 Networks is a short, sharp and memorable name," said Kroll. No mention was made of the remaining deadly sins: gluttony, envy, anger, sloth and lust.
According to Kroll, SME's can enjoy the benefits the Internet can bring to their business including access to new markets, cost effective online procurement and conducting online financial transactions.
"With over 1.1 million businesses in Australia being SME's and the current uptake of some form of Internet presence noticeably rising, SME's are in need of business oriented and not technology oriented services providers," said Kroll. He adds that they are currently in talks with various government agencies in Southeast Asia for their company's expansion overseas.
Kroll believes Sin7 Networks' edge will include its provision of an ongoing technology support team that operates as a "virtual" in-house support team for its customers.
They will also provide a selection of internal Website maintenance tools which provides users with the tools to create a wide range of interactive features for a Web site without the expense of outsourcing to a programmer. Sin7 will also offer an easy Web site building template called SiteStudio, which provides easy to use templates for businesses.
Kroll said "Small players have no in-house technical expert for their interactive Website and so we will be providing those technical help to them for free." Kroll is expecting Sin7 to be ICANN accredited in the next couple of months.