SMEs: Social media is 'not useful'

A survey of small and medium-sized businesses by the Forum of Private Business has found that, while companies use social-media sites, many find them of little or no use
Written by Shelley Portet, Contributor on

New research has found that although a significant number of small and medium-sized enterprises are using social-media sites, over half of those that do remain unconvinced of their usefulness.

While 52 percent of small and medium-sized enterprises (SMEs) say they use social sites, according to a survey of 5,800 businesses published on Tuesday, over half of those companies felt that such sites are of little or no use.

Some 21 percent of the SMEs surveyed described social network sites such as Facebook, Twitter and LinkedIn as "not useful", with 6 percent saying they were "useless", the research by the Forum of Private Business found.

For more on this ZDNet UK-selected story, see Social media: We use it, but we don't think it's useful, say SMEs on silicon.com.

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