SugarCRM said it is acquiring Node, a company that has an artificial intelligence platform for CRM data.
With the move, SugarCRM will bolster its AI technology use cases as well as its high-definition customer experience efforts. Node's AI platform-as-a-service will be utilized throughout SugarCRM's portfolio.
SugarCRM said it is looking to use deep learning models to make predictions about customers and company performance. Node's technology can produce accurate results even when customers' CRM data is incomplete or inaccurate.
Terms of the deal weren't disclosed.
Node will enable SugarCRM to improve its predictive capabilities for sales, marketing and service functions with tools to predict what customers will churn, convert from a lead and engage with an enterprise.
Here's a look at Node's AI as-a-service and where it fits in.